5 Ways of Attracting Paying Clients
March 10th, 2010
When we start a new business one of the hardest things to do is to put value on ourselves and our services. It’s easy to do things for our family and friends; when they ask for guidance we often do so without charging for our services and we feel good when we do. We want our business to be a great success, we are full of enthusiasm and we feel so lucky to have such a great career. Then reality kicks in about finding paying clients. It would be so easy if they did not have to pay for your services! Life would be so much fun… but you would be missing on the opportunity to learn to put value on yourself which would help you in all areas of your life. By being scared of not being good enough we start thinking of all kinds of reasons why we won’t be able to get paying clients and how insurance coverage would save the situation.
When I first started my practice in Toronto, I had a patient who asked me if they could receive a discount, I felt that she really needed chiropractic, she had a physical handicap and was not working full time, so I agreed to give her a discount. I soon realized that she was not a very dedicated patient and would miss her appointments and would not even call to let us know and sometimes would show up late and did not follow through the recommendations that I was making. One day she came with a friend and I overheard them talking about her new video camera and her plans for her trip to New York City! I did not even own a video camera back then and I certainly wasn’t going to New York City anytime soon.
I learned a very valuable lesson at that time, which was, when people tell you that they don’t have money to pay for your services, it’s usually because they don’t really want it: people pay for what they want, not for what they need. So the key is to help them want what is good for them and need. Over the past 25 years I have seen great advantages from my patients and clients having to pay out of pocket for my services. When I was doing chiropractic, which was not covered under OHIP while physiotherapy was, most of my patients had no problem paying because they were getting the results they wanted. Paying patients are more committed and dedicated to healthier well-being… Seek out clients that really want your services.
If you want some proof that charging for your services will get your clients to have better results… just look at how many of your family and friends have done the things that you told them to do and got results? Your paying clients will most likely be your best success stories.
Here are 5 advantages of attracting paying clients:
1. Patients willing to pay for your services mean business: they really want to get better and are willing to do it and pay for it.
2. Paying clients put value on your services – they are more likely to follow through with the recommendations that you make; they will stick to their schedule of treatment, exercises, watch their posture, eat better and much more.
3. Because of 1 and 2 your clients get results…
4. Because you get results your reputation grows and so will the size of your practice.
5- Charging for your treatments and having certainty about the value of your services increases your self confidence and your feeling of expertise. This self confidence influences all areas of your life not only your business.
Love + Light
Dr. Lise